Supermarket Own-Brands: The Big Taste Test - Season 1 Episode 3 -

In this episode we look at those store cupboard staples. The items we fill our baskets and trolleys with week in week out. We spend over eight months of our lives in the supermarket and have tens of thousands of products to choose from. Brands are often ingrained into us and evoke memories of our childhood. The ketchup we had or the cereal we ate. Own brands used to be unappealing and boring. But now everything has changed. The packaging is cheeky, the names are even cheekier and the taste? …Well we aim to find out, as our panel eat their way through beans, bread and soup to name a few.