The Apprentice (UK) - Season 4 Episode 10 -
Episode 10 - Supercar Rentals
Sir Alan gives the teams a choice of supercars and challenges them to rent them out to members of the public. It's not hard to turn heads with such high-end merchandise, but interest soon dries up when the teams reveal the price tag to passers-by.
Please explain the problem in a few words.
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Max 255 characters.